Burger King's 'Scary Places' campaign is an interactive Halloween promotion which is encouraging consumers to get out of the house for a chance to receive a free Whopper.
As it turns out, the 'Scary Places' are abandoned locations of the chain's restaurants that are located throughout Dayton, OH, Houston, TX, Birmingham, AL, McHenry, IL and Johnston, RI. To participate, consumers have to download the BK app and turn their push notifications on. As they drive past one of the locations, they'll receive a coupon for a free Whopper that can be redeemed up until October 31st. The exact coordinates of locations included on the 'Scary Places' list can be found online through Burger King's social media.
Scary Drive-By Promotions
Burger King's 'Scary Places' is an Interactive Halloween Promotion
Trend Themes
1. Interactive Halloween Promotions - Opportunity for brands to engage consumers and create immersive experiences during the Halloween season.
2. Location-based Marketing - Potential for businesses to use geo-targeting and push notifications to drive foot traffic and increase sales.
3. Digital Coupons and Redemption - Growing trend of using mobile apps and digital platforms to offer and redeem discounts and promotions.
Industry Implications
1. Fast Food - Fast food chains can leverage interactive promotions like Burger King's 'Scary Places' to attract customers and boost sales.
2. Mobile Apps - Opportunity for app developers and tech companies to create customized location-based marketing solutions for businesses.
3. Social Media Marketing - Brands and marketers can utilize social media platforms to promote and share location-based promotions and engage with their audience.