Burger King’s latest guerrilla marketing campaign involves a cash-stuffed wallet that is meant to reward Good Samaritans. Agents were sent out in Chicago and Orlando to intentionally drop their wallets in a public place.
Inevitably, these wallets are picked up by a stranger. Upon opening the wallet, they see a note from Burger King that says, "Don’t worry about lost & found. The King wants you to keep this wallet and everything in it."
The Burger King wallets contain real cash in amounts that range from $1-$100, a Burger King gift card, a map of area Burger King fast food restaurants, and a mock driver’s license that features the King.
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
Trend Themes
1. Guerrilla Marketing - Disruptive innovation opportunity: Brands can leverage guerrilla marketing tactics, such as dropping wallets with rewards, to engage and surprise consumers in unique ways.
2. Reward-based Marketing - Disruptive innovation opportunity: Companies can implement reward-based marketing strategies, like Burger King's cash-stuffed wallets, to create positive experiences and build customer loyalty.
3. Experiential Marketing - Disruptive innovation opportunity: Brands can explore experiential marketing techniques, such as using interactive elements like mock driver's licenses, to create memorable and immersive brand experiences.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Fast food chains can adopt creative marketing campaigns, like Burger King's guerrilla wallet campaign, to stand out in a competitive industry and attract new customers.
2. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can assist brands in developing unique and attention-grabbing campaigns, such as reward-based marketing initiatives and experiential strategies.
3. Retail - Disruptive innovation opportunity: Retailers can employ experiential marketing tactics, similar to Burger King's use of mock driver's licenses, to enhance the customer shopping experience and drive sales.