The Burger King Maple Waffle Sandwich is a new savory breakfast option for patrons of the QSR brand that will provide them with a delicious yet convenient way to fuel up in the morning.
The sandwich is being tested by the brand in Newark, Ohio and consists of Maple Waffle Bread, which features a sweet, fluffy profile. The sandwich comes in three varieties including Sausage Maple Waffle Sandwich, Ham Maple Waffle Sandwich and the Bacon Maple Waffle Sandwich.
The Burger King Maple Waffle Sandwich is being tested as part of the two for $4 Mix or Match breakfast deal, which will come as welcome news to consumers looking for a cost-effective delicious meal option.
Savory Waffle Breakfast Sandwiches
The Burger King Maple Waffle Sandwich is Being Tested in Ohio
Trend Themes
1. Savory Breakfast Options - There is an opportunity for QSR brands to innovate by expanding their savory breakfast options.
2. Mix and Match Deals - Mix and match deals are becoming increasingly popular, which creates opportunities for QSR brands to offer meal deals to attract price-sensitive customers.
3. New Breakfast Sandwich Varieties - QSR brands should explore creating new breakfast sandwich varieties to keep up with changing consumer preferences and offer more options.
Industry Implications
1. Fast Food Restaurants - QSR brands can leverage these trends to improve their breakfast offerings and attract more customers, especially those looking for cost-effective meal deals.
2. Bakery - Bakeries can take inspiration from the Burger King Maple Waffle Sandwich and create new sweet and savory breakfast options for customers.
3. Foodservice - Foodservice providers can take advantage of these trends by offering innovative breakfast options to improve customer experience and satisfaction.