The Burger King Blasts are being added to the brand's menu at participating locations in Canada as an ice cream-based treat arriving to coincide with the upcoming summertime season in mind. The dessert starts off with a base of soft serve ice cream that's blended with candy to give each bite a creamy, textural profile that's great for enjoyment in place of traditional cones. The treat is being launched in two varieties including the Oreo Blast and Smarties Blast, which both put their namesake treat in the spotlight to satisfy fans of all kinds.
The Burger King Blasts are perfect for enjoyment with a spoon to make them ideal for sharing and are arriving as a permanent menu item.
Blended Candy QSR Desserts
The Burger King Blasts are Arriving in Canada in Two New Options
Trend Themes
1. Blended-candy Desserts - The inclusion of candy in dessert items creates an opportunity for dessert-focused QSRs to innovate and create unique offerings.
2. Soft Serve Blends - The utilization of soft serve ice cream in blended desserts creates opportunities for QSRs to experiment and create new flavors.
3. Interactive Desserts - The customizable nature of blended desserts presents an opportunity for QSRs to create interactive dessert experiences for customers.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can capitalize on the popularity of blended candy desserts by adding similar offerings to their menus.
2. Dessert Industry - The dessert industry can take advantage of the opportunity to create unique and customizable desserts by incorporating candy and soft serve ice cream into their recipe offerings.
3. Ice Cream Industry - The ice cream industry can create innovative new products by experimenting with candy blends and incorporating them into their premium ice cream flavors.