Burger King is debuting a collaboration with STAYCOOLNYC to keep your Whopper burger fresh and hot while you’re on the go. STAYCOOLNYC is a brand that keeps past fashion trends in the spotlight by believing that some things never go out of style. The BK x STAYCOOLNYC hoodie is equipped with two insulated pockets with warming technology to keep food at the perfect temperature for consumption.
The front of the neutral-toned hoodie features a photo of the beloved sandwich and the words ‘STAY COOL’ in multi-color letters. It is constructed with high-quality embroidery and a mixture of poly/cotton fabric.
The BK x STAYCOOLNYC insulated hoodie is available online at Burger King’s merchandise website starting from Dec 16, 2022.
Insulated Burger Hoodies
Burger King Drops a Limited-Edition Whopper Hoodie with STAYCOOLNYC
Trend Themes
1. Fast Food Fashion - The rise of fast food merchandise collaborations presents an opportunity for disruptive innovation in the fashion industry through unique designs and functional features.
2. Food Temperature Maintenance - The integration of warming technology in apparel presents an opportunity for disruptive innovation in industries like outdoor sports and camping gear.
3. Brand Collaborations - Collaborations between brands in different industries can lead to disruptive innovation opportunities for both parties, as seen with the Burger King x STAYCOOLNYC hoodie.
Industry Implications
1. Fast Food - Fast food chains can expand their marketing and revenue streams through merchandise collaborations with fashion brands.
2. Fashion - Fashion brands can break into new consumer markets and explore functional design features through collaborations with fast food chains and other industries.
3. Outdoor Gear - The integration of warming technology in apparel can disrupt the outdoor gear industry by providing solutions for maintaining food and beverage temperatures during outdoor activities.