Greek burger chain Goody's Burger House recently launched a new in-store concept that the brand hopes will redefine the experience of eating at their stores. Designed by Chadios+Associates, the new architectural concept aims to separate the experience from feeling like on typically associated with fast food in order to satisfy concerns from consumers regarding health-conscious consumption of food and beverage.
The rustic new concept will be rolled out at other Goody's Burger House locations and is likely to point to a new direction for the brand. Located in Patras, the new concept is marked by its choice to push the interior boundary of the shop inwards with a roofed outdoor sitting area that replicates the summer barbecue experience.
Summer Barbecue Burger Joints
The New Concept for Goody's Burger House Features an Indoor Patio
Trend Themes
1. Rustic Fast Food - Opportunity for fast food chains to create rustic-themed dining experiences that cater to health-conscious consumers.
2. Indoor-outdoor Dining - Opportunity for restaurants to incorporate indoor-outdoor dining spaces that simulate the experience of a summer barbecue.
3. Reimagined Restaurant Design - Opportunity for architects and designers to create innovative concepts that redefine the dining experience and address consumer concerns.
Industry Implications
1. Fast Food Chains - Opportunity for fast food chains to adopt the rustic fast food trend and create unique dining experiences.
2. Restaurant Industry - Opportunity for restaurants to incorporate indoor-outdoor dining spaces and attract health-conscious consumers.
3. Architecture and Design - Opportunity for architects and designers to develop new concepts and approaches to restaurant design that cater to changing consumer preferences.