For Halloween, 10,000 Burger King Brazil customers will be receiving what looks like a utility bill but is actually a burger coupon. While clowns, ghosts, zombies and vampires do terrify some people, Burger King Brazil is tapping into something much more mundane but equally as frightful for many adults—utility bills.
The Whopper Bill was created based off of "what terrifies people the most" and gives people the chance to get a half-priced Whopper.
To help circulate the coupons, which are only valid until Halloween of this year, and help people "prank" their friends, Burger King Brazil is offering the Whopper Bills online, which can be sent by WhatsApp or email, as well as printed and saved.
Disguised Burger Coupons
Burger King Presented Coupons for Whoppers as Utility Bills
Trend Themes
1. Disguised Coupons - Using unconventional methods to distribute coupons, such as disguising them as utility bills, creates a unique and memorable experience for customers.
2. Pranks as Marketing - Incorporating pranks into marketing campaigns, like offering prank coupons to be sent to friends, can help create buzz and engagement with the brand.
3. Targeting Mundane Fears - Harnessing common fears, such as utility bills, allows brands to connect with customers on a relatable and emotional level.
Industry Implications
1. Fast Food - Fast food chains can explore innovative ways to distribute coupons, like disguising them as everyday items, to attract and engage customers.
2. Marketing and Advertising - Marketing and advertising agencies can experiment with incorporating pranks and unconventional methods into campaigns to generate excitement and brand awareness.
3. Utility Services - Utility service providers can leverage unconventional bill formats to surprise and delight their customers, creating a positive and memorable experience.