Ahead of the holiday season this year, it was announced that the 'Burberry Liquid Lip Velvet' collection would be updated with a selection of festive shades that will be available for a limited time only. The festive shades will be offered exclusively at Hudson's Bay.
The liquid lipstick line is granted two new shades: 'Festive Red' and 'Russet.' Both shades boast versatile hues of red, with one featuring orange accents, and the other spotlighting a darker burgundy. Once applied, the lipsticks provide a bold and matte finish that will last throughout the day—making them well-suited to holiday family gatherings where food and drinks might be offered. In addition to its holiday 2020 shades, Burberry offers its rich Liquid Lip Velvet line in a wide array of other red, nude, pink, and purple shades.
Festive Velvety Lip Colors
The 'Burberry Liquid Lip Velvet' Line Was Updated for the Holidays
Trend Themes
1. Limited Time Only Festive Colors - The popularity of limited edition holiday colors presents the opportunity for cosmetics brands to create exclusive collections that capitalize on seasonal excitement.
2. Long-lasting Bold Matte Finish - The demand for long-lasting, bold matte finishes presents potential innovation opportunities for cosmetics brands to develop advanced formulas that extend wear time without compromising texture or comfort.
3. Expanded Shade Ranges - Brands can leverage the success of limited edition collections by expanding their core shade ranges to include popular, seasonal colors that attract consumers year-round.
Industry Implications
1. Cosmetics - Cosmetics brands can drive sales during holiday seasons by launching exclusive limited edition collections of festive lip colors.
2. Retail - Department stores and beauty retailers can generate sales and build brand loyalty by carrying exclusive holiday color collections that will only be available for a limited time.
3. Fashion - Fashion brands can leverage the popularity of seasonal color trends to expand their product offerings and attract consumers who want to incorporate trending colors into their everyday looks.