Burberry is launching its Year of the Rabbit 2023 collection featuring a playful reimagining of the Thomas Burberry Monogram, complete with rabbit ears to celebrate the Lunar New Year. Women's, men's, and children's clothing, accessories, cashmere, silk scarves, and the ‘Lola Bag’ bear the Thomas Burberry Monogram in the shape of a bunny.
The rabbit, the fourth in a twelve-year cycle of Chinese zodiac animals, is the representative animal of 2023. The rabbit is a recurring theme in Burberry’s Lunar New Year-only collection, with cartoon-inspired renditions of the animal showcased alongside realistic versions. Some rabbits are arranged back-to-back, so their ears meet to form a heart, while others perch atop the Burberry emblem. Collection highlights include a fleece backpack with 3D rabbit ears, the 'Lola Bag' in black and white leather, and varsity-style jackets with embroidered elements.
Rabbit-Themed Luxury Apparel
Burberry Transforms its Monogram Logo with Year of the Rabbit Motifs
Trend Themes
1. Year of the Rabbit Collections - Brands can create limited edition collections using the rabbit motif to celebrate the Lunar New Year.
2. Cartoon-inspired Designs - Creating cartoon-inspired designs for luxury fashion items can appeal to both adults and children alike.
3. 3D Embellishments - Adding 3D embellishments to products can add a fun and playful element to luxury fashion items.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can create limited edition collections that celebrate cultural events or developed collections for zodiac animal-inspired motifs.
2. Accessories - Accessory brands can design and create playful and fun products like backpacks or handbags with 3D animal ears.
3. Children's Fashion - Brands can design playful and kid-friendly fashion products to celebrate the Lunar New Year, featuring cartoon-inspired designs and 3D animal embellishments.