Owning a bunny phone case is one thing, but using an actual bunny is something else entirely. Yet that is exactly what is happening, at least in the form of an Internet meme. What started as a fun observance and post by Japanese Twitter user ryooneokrock1 has become a full-out phenomenon in which anyone with a pet rabbit has converted them into a cushiony dock for their smartphone.
After catching wind in China, the bunny phone case meme took off. Yet Brian Ashcraft of Kotaku writes, "But hey, these are real animals. And they have feelings. They're not smartphone cases. Though, maybe their ears help with the phone's reception? (No! No, they don't!)." Some people have even gone so far as to use their cats as a happy replacement to bunnies.
Literal Bunny Phone Cases
Twitter User Ryooneokrock1 Starts the Latest Tech Craze with His Pet
Trend Themes
1. Pet-inspired Phone Cases - Creating phone cases inspired by pets can disrupt the phone accessories industry, specifically in targeting pet owners who want to showcase their furry friends.
2. Animal-friendly Phone Accessories - Developing animal-friendly phone accessories can cater to the audience that loves animals but opposes animal cruelty or mistreatment, thus creating a wave of change in the phone accessories industry.
3. Personalized Phone Cases - Introducing personalized phone cases where people can showcase their pets or cute animals of their choice on their phone cases can be a disruptive innovation in the phone accessories industry, targeting on the individuality of each person.
Industry Implications
1. Phone Accessories Industry - The phone accessories industry can incorporate animal-friendly products or personalized phone cases to disrupt the phone case market while tapping onto pet owners' emotions and beliefs.
2. Pet Care Industry - The pet care industry can leverage the bunny phone case meme and provide a bigger array of animal-inspired phone accessories that are also safe and animal-friendly.
3. Graphic Design Industry - Graphic designers can create animal-inspired phone cases and personalize options that can disrupt the phone accessories industry and provide customers with unique designs.