This holiday season, Bulleit and YETI joined forces to launch the Bulleit x YETI Holiday Gift Pack.
This outdoor-ready holiday pack includes a 750ml bottle of the trademark Bulleit Bourbon and a 375ml bottle of Bulleit Rye Whiskey, along with a specialty Bulleit x Yeti 10oz YETI RAMBLER Lowball. The Bulleit Bourbon has a "bold, spicy character with tones of maple, oak, and nutmeg" while the Bulleit Rye Whisky boasts a "spicy character with a distinctively smooth, clean finish."
The Bulleit x YETI Holiday Gift Pack is perfect for adventurous, outdoorsy folks who are looking for eco-friendly gifts this holiday season. Fans can purchase the co-branded holiday gift pack online and in select retailers for $72.00 USD.
Co-Branded Campfire-Ready Whiskey Kits
The Bulleit x YETI Holiday Gift Pack is a Great Present
Trend Themes
1. Outdoor-ready Gift Packs - The trend of creating gift packs that are suitable for outdoor adventures presents an opportunity for companies to partner up and create an all-inclusive offering for customers.
2. Camping-related Alcoholic Beverages - As the demand for outdoor vacations and adventures continue to grow, companies can take advantage of the trend by developing alcoholic beverages that are specifically crafted for outdoor environments.
3. Sustainability-focused Gift Sets - Creating holiday gift sets with eco-friendly components appeals to environmentally conscious consumers and provides opportunities for companies to showcase their commitment to sustainability.
Industry Implications
1. Alcohol - Alcohol companies can take advantage of the growing interest in outdoor activities by developing specialty beverages that appeal to outdoor enthusiasts.
2. Retail - Retailers can partner with brands to develop unique, outdoor-ready gift sets that cater to adventurous consumers looking for all-in-one solutions.
3. Outdoor Gear - Companies that focus on outdoor gear and equipment can collaborate with beverage companies to create unique bundled offerings that cater to outdoor enthusiasts.