Robot Food has done something quite interesting with the redesign of Bulk Powders' look: it's taken inspiration from the minimalist packaging movement, and all the while, it's referencing the pill bottles and foil capsule packets that are typically seen at the pharmacy.
In making a reference to the way medication is wrapped up, the brand is likening its supplements to scientific formulas and the potency of drugs, sending a strong message to consumers that these products offer safely tested for guaranteed results. And so that people understand that they're however not being presented with a list of unpronounceable ingredients, Bulk Powders' bottles have been manufactured to be minimally labeled transparent bottles, expressing this notion of purity.
Finally, a bold reframing of the logo and the punchy integration of high contrasts and neon green make this line of protein powders really stand out.
Medicinal Protein Packaging
Bulk Powders' New Brand Identity Takes Cues From Pharmaceuticals
Trend Themes
1. Minimalist Packaging Movement - Opportunity for brands to adopt minimalist packaging in order to convey messages of purity and scientific formulas.
2. Referencing Pharmaceuticals - Brands can draw inspiration from pharmaceutical packaging to communicate the safety and guaranteed results of their products.
3. Transparent Bottles - The use of minimally labeled transparent bottles creates a sense of purity and transparency for consumers.
Industry Implications
1. Health Supplement - Health supplement brands can leverage the trend of referencing pharmaceuticals to enhance the perceived effectiveness and safety of their products.
2. Packaging Design - The minimalist packaging movement presents an opportunity for packaging design agencies to create sleek and clean designs that communicate a sense of purity and quality.
3. Fitness and Wellness - Transparent bottles can be adopted by fitness and wellness brands to showcase the transparency of ingredients used and appeal to health-conscious consumers.