It has become very popular for homes to have built-in saunas, but it's not likely the same could be said of rafts -- they don't usually have such a rejuvenating feature. When you picture a raft, you picture a flank of wood or the blow-up boats you take on white water rafting expeditions. However, 'Saunalautta' (incredible sauna in English) is a rare breed of rafts because it actually features a built-in sauna.
This over-achieving raft was built by a group of friends living in Joensuu, Finland and has numerous elements of relaxation built onto it. This raft looks more like a floating playground than a raft. In addition to the sauna, it contains three hammocks and two levels for sunbathing and hanging out.
The brand should really think about making more of these and selling them to those who don't have as much time to make such a exquisite floating device.
DIY Spa-Inspired Rafts
'Saunalautta' is a Raft Made by Finish Friends and Boasts a Built-in Sauna
Trend Themes
1. Spa-inspired Rafts - There is a growing trend for rafts with built-in saunas and other elements of relaxation to provide a unique outdoor spa experience.
2. DIY Floating Playgrounds - A trend of creating DIY floating playgrounds with multiple levels, hammocks and other amenities for ultimate relaxation, entertainment, and outdoor socializing.
3. Luxury Water Sport Equipment - A trend of creating luxury water sport equipment with innovative designs and recreational features such as saunas, hot tubs, bars and sound systems for the ultimate on-water experience.
Industry Implications
1. Leisure and Hospitality - Businesses in the leisure and hospitality industry could consider investing in spa-inspired rafts and other innovative water sport equipment for rental to customers seeking unique outdoor experiences.
2. Outdoor Recreation - Companies in the outdoor recreation industry could explore the development of DIY floating playgrounds with comfort amenities and additional activities to attract customers who love water sports and beautiful surroundings.
3. Watercraft and Boating - Watercraft and boating companies could expand their product lines to include luxury, recreational boats and rafts with built-in saunas, hot tubs, bars, and other innovative features, to appeal to the affluent customers with a passion for water sports and outdoor leisure.