Mellow Mushroom is adding a new Build Your Own Vegan Pizza option for all the vegan, vegetarian, and flexitarians out there.
Mellow Mushroom's new Build Your Own Vegan Pizza option gives consumers who adhere to a vegan diet a multitude of ways to enjoy one of the most classic comfort foods: pizza. The new DIY pizza option lets consumers choose from 19 available ingredients to create a custom pizza that suits their preferred taste and dietary preferences. Beyond veggies, the menu includes some unique topping options like tempeh and Follow Your Heart dairy-free cheese.
Mello Mushroom's new Build Your Own Vegan Pizza option will launch in January in support of the Veganuary campaign, which encourages people to try a vegan diet for the whole month of January.
DIY Vegan Pizzas
Mellow Mushroom is Adding a Build Your Own Vegan Pizza Option to Its Menu
Trend Themes
1. DIY Vegan Dining - The rise of DIY vegan dining options offers disruptive innovation opportunities for food service providers to cater to eco-conscious and health-conscious consumers who prefer plant-based diets.
2. Customizable Menus - Customizable menus are a trend that can be leveraged for developing new products and services, enhancing consumer engagement and loyalty, and empowering customers to make healthier choices based on their dietary preferences.
3. Sustainability and Social Responsibility - A growing trend in the food industry is a focus on sustainability and social responsibility, presents an opportunity for businesses to create new products, services, and sustainable practices that cater to conscious consumers.
Industry Implications
1. Fast-casual Restaurants - Fast-casual restaurants can leverage this trend by developing customizable vegan menus and promoting more sustainable and conscious practices, tapping into a growing population of customers looking for healthier and more environmentally friendly food options.
2. Food Delivery Services - Food delivery services can revamp their menus to cater to vegan and vegetarian customers. They can also market plant-based options that are customizable and healthy, providing convenience and variety to their customers while supporting sustainable and conscious eating habits.
3. Grocery Retailers - Grocery retailers can respond to the demand for plant-based diets and sustainable eating habits by offering more vegan and eco-friendly food options. They can leverage on customizable menus and recipes to offer a more personalized shopping experience for their customers, building brand loyalty and differentiation.