Budweiser is launching True Dedication, a much anticipated TV spot, and we are the first to bring you the ultra exclusive footage! It won't make it on Budweiser's official site for another week, but Trend Hunter readers can get the first look at the new viral.
The Budweiser UK campaign features a passionate garage band playing Bud inspired instruments.
"Inspired by the dedication that goes into brewing Budweiser, the brand's new advertising campaign captures the passion musicians have for their craft and the social atmosphere that comes from friends getting together," Budweiser says.
"The ad brings you along with the band as they jam in their basement studio and develop their own version of the 1969 classic instrumental 'Popcorn.' The group also takes the stage at their local club for a rendition of Salt 'n Pepa's 'Push It.' To make the music all their own, the musicians have customised their instruments using Budweiser bottles, kegs and cans."
Check it out!
Sneak Peak Leaked Virals
Budweiser True Dedication TV Spot
Trend Themes
1. Bud-inspired Instruments - There is an opportunity for instrument makers to capitalise on the trend by creating customisable instruments that feature alcohol bottles and cans.
2. Garage Band Culture - Hosting jam sessions can be a lucrative business opportunity for start-ups to benefit from the trend.
3. Viral Advertising - There is an opportunity for businesses to create viral ad campaigns to create buzz around their products or services.
Industry Implications
1. Alcohol Beverage Manufacturing - Breweries and distilleries could partner with instrument makers to produce co-branded instruments that promote their products.
2. Music Industry - Music venues or event organizers could create more events that cater to garage bands and promote local music scenes
3. Advertising - Ad agencies could focus on creating unconventional or viral ad campaigns that resonate with their target audience