Budweiser Canada partnered with Uber to launch a new ad that will play during Super Bowl LIV. The ad is a continuation of the iconic 'Whassup' campaign, which aired 20 years ago, and it features various smart devices talking to each other and stating that they wish they were watching the game while enjoying a Budweiser. Following that the ad conveys a message about the importance of not driving while impaired. When the ad airs an uber promotion code will be available, which will enable consumers to get around safely during the Super Bowl.
Mike D'Agostini, the Director of Marketing for Budweiser Canada spoke about the new ad, "We’re excited to be bringing ‘Whassup’ back after 20 years with a modern twist, while simultaneously sending a vital message around making the smart decision to not drive impaired."
The ad could invoke a sense of nostalgia for consumers who remember the original 'Whassup' campaign. Additionally partnering with Uber to release a discount code promotes a message of safe driving, which consumers may connect with.
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
Trend Themes
1. Nostalgic Reboots - The revival of iconic advertising campaigns taps into consumers' nostalgia, creating an opportunity to reconnect with past brand experiences.
2. Smart Device Interactions - The use of smart devices conversing with each other in the ad presents opportunities for innovative and interactive advertising experiences.
3. Brands Promoting Safe Transportation - Partnerships between brands and ride-sharing services, like Budweiser Canada and Uber, offer opportunities for promoting responsible and safe transportation options.
Industry Implications
1. Advertising - Reviving and modernizing iconic ad campaigns creates new marketing opportunities for brands.
2. Technology - Incorporating smart devices in advertising campaigns opens up possibilities for innovative product integration and enhanced consumer engagement.
3. Ride-sharing Services - Collaborations between brands and ride-sharing services provide opportunities for joint promotions and reaching a wider audience.