In order to increase its appeal among sports fans, as well as show its likeness to them, Bud Light beer is set to feature a program that aids in finding professional eSports athletes to sponsor.
In order to do so, the alcohol brand will promote a variety of individual players so that fans can choose their favorites to support. Bud Light beer is making the program interactive as well by offering fans the opportunity to vote on the players that they'd like to see sponsored and featured as brand representatives throughout a number of different gaming tournaments.
In addition to this, the brand will offer a behind-the-scenes look at what it means to be a professional eSports gamer, giving others the chance to learn from its sponsors and get to know them better.
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
Trend Themes
1. Interactive Esport Sponsorships - Bud Light's program allows fans to choose and support individual players for sponsorship, creating an interactive experience.
2. Fan-driven Sponsorship Selection - Bud Light enables fans to vote on the players they want to see sponsored, engaging them in the sponsorship process.
3. Transparency in Esports Sponsorships - Bud Light offers a behind-the-scenes look at professional eSports gaming, providing a unique learning opportunity.
Industry Implications
1. Esports - The interactive program by Bud Light demonstrates potential for creating innovative sponsorship models within the eSports industry.
2. Alcohol/beverage - Bud Light's approach to eSports sponsorship presents disruptive opportunities for alcohol brands to engage with a new audience and market segment.
3. Gaming/gaming Accessories - Bud Light's program highlights the potential for gaming companies and accessories brands to collaborate with sponsorships in the eSports space.