Beer label Budweiser has been adopting a medieval theme as of recent when it comes to its marketing campaigns -- the latest 'Bud Knight' ad debuted at the Super Bowl brings it all together. The commercial played between the New England Patriots and Los Angeles' Rams' game. It opened up with preparation for a joust, entering the Bud Knight decked out in Bud Light's signature blue.
The familiar Game of Thrones theme song plays and The Mountain appears to participate in the joust -- he then murders the Bud Knight, followed by a dragon flying in breathing fire. This collaborative effort involved the contributions of a Game of Thrones director and an advertising studio to promote the last season of the show that is set to launch on April 14th.
TV Series-Themed Beer Ads
HBO and Budweiser Collaborate on a Super Bowl Commercial
Trend Themes
1. Medieval-themed Marketing - Opportunity to incorporate medieval themes into marketing campaigns for a unique and engaging customer experience.
2. Cross-industry Collaborations - Potential for collaborations between entertainment and beverage industries to create innovative marketing campaigns that capture consumer attention.
3. Strategic Brand Tie-ins - Opportunity for brands to align with popular TV series and leverage their popularity to increase brand awareness and appeal.
Industry Implications
1. Beverage - Beverage industry can explore the use of TV series tie-ins and unique collaborations to create buzz and attract new customers.
2. Entertainment - Entertainment industry can partner with beverage companies to create cross-promotions and enhance the fan experience.
3. Advertising - Advertising industry can leverage popular TV series themes to create captivating and shareable content that resonates with consumers.