BuckWHAT! makes a range of buckwheat snack products that are naturally free from gluten, plant-based, low-glycemic and ideal for eating on the go. The BuckWHAT! Noshes are made with just a few simple ingredients, as called out by the product packaging, such as cinnamon, chia seeds and dates.
The buckwheat-based snack bites are available in flavors like Cocoa, Crunchy Peanut, Oatmeal Raisin and Simply Sunflower, all of which feature no added sugar. At most, there are seven ingredients used to make the Oatmeal Raisin flavor and just five ingredients that go into the making of the Simply Sunflower and Crunchy Peanut options.
The BuckWHAT! Noshes were created with the Millennial mom in mind, as these consumers are in search of convenient, nourishing natural snacks to feed their families. As such, the products can be purchased individually or as part of an allergy-safe School Safe Variety Pack, which excludes the Crunchy Peanut variety.
Buckwheat Snack Bites
BuckWHAT! Makes Simple Grab-and-Go Snacks with Minimal Ingredients
Trend Themes
1. Clean Label Snacks - Opportunity to create snack products with minimal, simple ingredients that are allergen-friendly and appeal to health-conscious consumers.
2. Gluten-free Options - Opportunity to develop gluten-free snack products using alternative grains like buckwheat to meet the demand of gluten-sensitive consumers.
3. Convenient and Healthy Snacks - Opportunity to innovate grab-and-go snack options that are both convenient and nutritious, targeting busy individuals and health-conscious consumers.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to develop and produce clean label snacks with minimal ingredients, catering to consumer demand for healthier, allergen-friendly options.
2. Natural and Organic Food - Opportunity for the natural and organic food industry to capitalize on the demand for gluten-free snacks made from alternative grains, such as buckwheat.
3. Snack and Convenience Foods - Opportunity for the snack and convenience food industry to create and market convenient and healthy snack options that meet the needs of busy individuals and health-conscious consumers.