Skoda's Buckle up radio ad illustrates how putting on a seatbelt can save a life. The powerful audio clip features the re-occuring ring of a seatbelt warning sound that later transitions into fading clicks of a heart rate monitor that signals the end of a life.
This Buckle up radio ad's announcer says that "the sound of the seatbelt warning sign is really annoying for a while, then nothing is anymore." This powerful statement is followed by another that explains how a seatbelt increases the chance of survival during front-end collisions.
This powerful radio ad is the work of Hungarian agency Café Communications and is conceived by creative directors Zoltan Simon, Ervin Sallai and copywriter Gabor Szucs.
Seatbelt-Encouraging Radio Ads
Skoda's Buckle Up Radio Ad Illustrates How Seatbelts Save Lives
Trend Themes
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Seatbelt Safety Awareness — Disruptive innovation opportunity: Develop innovative ways to raise awareness about seatbelt safety and increase usage.
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Industry Implications
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