Hip fashion brand ALYX released the new Buckle Choker -- a hip and edgy statement piece designed to step up and spring wardrobe. Designer Matthew Williams teamed up with online retailer SSENSE to sell the new exclusive piece that features an original rollercoaster buckle.
Available in either red or black, the choker necklace has a ruched material and is finished off with a press-release fastening at the front. The simple yet bold jewelry piece was made to look slightly uncomfortable but is paired with a soft cushioning underneath to offer comfort all day.
Matthew Williams for ALYX's new Buckle Choker is available online now in both colors for $190 for a limited time.
Belt Buckle Choker Necklaces
ALYX's New Buckle Choker is Edgy and Fashion-Forward
Trend Themes
1. Statement Accessories - The rise of bold and edgy statement pieces like ALYX's Buckle Choker presents an opportunity for designers and retailers to tap into the demand for unique and fashion-forward accessories.
2. Fashion Collaboration - Collaborations between renowned designers and online retailers, as seen in the partnership between ALYX and SSENSE for the Buckle Choker, create exciting opportunities to bring exclusive and highly sought-after fashion pieces to consumers.
3. Comfortable Edge - The combination of uncomfortable-looking design elements and added comfort, as seen in the Buckle Choker's soft cushioning, offers a disruptive innovation opportunity to create fashionable accessories that prioritize both style and comfort.
Industry Implications
1. Fashion Accessories - The trend of bold statement accessories like ALYX's Buckle Choker opens up opportunities for the fashion accessories industry to cater to consumers seeking unique and expressive pieces to elevate their style.
2. Fashion Retail - Fashion retailers can leverage collaborations with designers, such as ALYX's partnership with SSENSE for the Buckle Choker, to attract customers with exclusive and limited-edition fashion items that create a sense of urgency and desirability.
3. Comfort-focused Design - The integration of comfort features in fashionable accessories, exemplified by the Buckle Choker's soft cushioning, presents an innovative opportunity for industries involved in the design and production of fashion and wearable items to prioritize customer comfort without compromising style.