Free-From Gum Lollipops

TreeHugger's Bubble Gum Lollipops Celebrate Natural Flavors and Colors

Like many bubble gum lollipops on the market, these ones from TreeHugger are offered in vibrant fruit flavors like pineapple, cherry, grape and sour apple—but these ones differentiate themselves with the use of real, natural fruit flavors.

The all-natural Bubble Gum Filled Pops also celebrate colors that can be found in nature with vibrantly pigmented ingredients like beetroot juice, black carrot, blue-green spirulina extract and yellow turmeric.

On top of excluding artificial colorings and flavorings, the TreeHugger Bubble Gum Filled Pops formula is also free from soy, dairy, gluten, wheat, corn syrup, nuts and casein. These gum-filled lollipops will have special appeal to the health-conscious consumer, as well as parents who are concerned about providing their kids with a wholesome, better-for-you sweet that is also allergy-friendly.
Trend Themes
1. Natural Flavors - The trend for natural flavors creates opportunities for companies to create products that use real, all-natural fruit flavors.
2. Free-from Products - The demand for free-from products creates opportunities for companies to develop new products that are free from common allergens.
3. Colorful Ingredients - The trend for colorful ingredients creates opportunities for companies to create visually appealing products using natural pigments like beetroot juice, black carrot, blue- green spirulina extract, and yellow turmeric.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creating more products with natural flavors and free-from options.
2. Confectionery - The confectionery industry can benefit from creating more allergy-friendly products and using natural pigments to make their products appealing to health-conscious consumers.
3. Health and Wellness - The health and wellness industry can benefit from the trend for natural flavors, as consumers look for healthier alternatives to traditional sweets.

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