Two newspapers, De Tijd and L’Echo, collaborated to promote a campaign that hopes to improve restaurant business after the tragic Brussels attack that took place in March of 2016.
Although many dining establishments were suffering before the terrorist Brussels attack, its bankruptcy rate is reported to have gone up by 1,500 percent after it occurred. Looking to save its restaurants, the Belgian newspapers ask diners to use the hashtag #DiningForBrussels to show their support.
With restaurants working as a pinnacle force in driving Belgium's economy, as well as contributing to the richness of its culture and tourist appeal, supporting the industry is of high importance. The campaign asks that people form a peace sign on their cleared plate with utensils and then share a picture of it to social media. With this, De Tijd and L’Echo look to raise awareness of the need to help eateries in Belgium and increase morale for restaurant owners.
Restaurant-Saving Campaigns
#DineForBussels Looks to Boost Restaurant Economy Post Brussels Attack
Trend Themes
1. Restaurant-saving Campaigns - Social campaigns that aims to save local businesses in an unanticipated event have a significant impact on the economic recovery.
2. Hashtag Campaigns for Cause-driven Marketing - Using social media, hashtags can help customers show their support and encourage others while capturing an audience aligned with a cause.
3. Increased Brand Visibility and Awareness - Creating social campaigns to promote a cause can provide organic brand awareness, creating new opportunities to connect with potential customers and investors.
Industry Implications
1. Restaurant and Hospitality Industry - Restaurants or hospitality businesses can tap into social campaigns and increased brand awareness to promote customer loyalty and boost sales during difficult times.
2. Media and News Industry - Media companies can create similar campaigns that engage their audience and rally support for causes, thus creating a more engaged and passionate audience.
3. Tourism Industry - Supporting and promoting local businesses is highly important for the tourism industry as it contributes to the cultural richness of an area, thus creating new tourism opportunities.