Girlboss and Brunette the Label are partnering on a limited-edition apparel collection set to launch on January 12. This is the first collaboration with an apparel brand for Girlboss, a company that aims to support women on their journeys to success. The collection includes sweatsuit sets and hats made of heavyweight French cotton terry in a range of colors, each featuring classic Girlboss slogans like "Recovering People Pleaser" and "No Worries If Not!!!".
According to Lulu Liang, CEO of Girlboss, the company chose to work with Brunette the Label because of the shared values and natural synergies between the two brands. Both companies are female-led and inclusive but also playful and unapologetic. Jules Diva, Girlboss designer, said the collection was designed to offer a comfortable work-from-home uniform that is still relevant and modern, with bold and culturally relevant statements.
The collection will be available in sizes XS to XXXL and prices ranging from $29 to $88 USD. It can be purchased online on girlboss.com and brunettethelabel.com starting on January 12, 2023. This launch follows the latest season of the Girlboss podcast, Girlboss Radio, which has a new host, Avery Francis.
Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Trend Themes
1. Inclusive Loungewear - Opportunity for startups to create comfortable loungewear that caters to a wider range of sizes and features culturally relevant statements.
2. Female-focused Collaborations - Opportunity for businesses to forge collaborations with other female-led and inclusive brands for limited-edition collections.
3. Comfortable Work-from-home Uniforms - Opportunity for businesses to create comfortable yet stylish loungewear that can be worn during remote work.
Industry Implications
1. Fashion - Fashion brands can create inclusive loungewear lines that feature bold and empowering statements for women.
2. Retail - Retailers can collaborate with female-led brands to produce limited-edition collections that empower women.
3. Podcasting - Opportunity for podcast creators to create content focusing on female entrepreneurship and empowerment to complement their brand collaborations.