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Red Lobster's New Year's Brunch Bloody Mary is Loaded with Seafood

January 1st is not only the start of a fresh new year but also National Bloody Mary Day and National Hangover Day—fittingly, Red Lobster launched a limited-edition brunch Bloody Mary cocktail for the occasion. The Lobster Claw Bloody Mary is topped with specialties from the seafood restaurant like its famous Cheddar Bay Biscuits.

The seafood cocktail combines Tito's Handmade Vodka with Red Lobster's own house Bloody Mary Mix, and is served with Maine lobster claw, jumbo shrimp and a biscuit, plus other ingredients for flavor like a wedge of lime, a whole olive and spicy chipotle BBQ seasoning around the rim.

As well as helping to revive people on New Year's Day, Red Lobster will be serving the limited-edition cocktail for adults until February.
Trend Themes
1. Seafood Cocktails Trend - Restaurants are experimenting with seafood-infused beverages, creating opportunities for new flavor combinations and unique dining experiences.
2. Limited-edition Cocktail Trend - Limited-edition cocktails are becoming increasingly popular for special occasions, providing an opportunity for businesses to capitalize on seasonal events and create buzz around their brand.
3. National Food & Drink Holidays Trend - National food and drink holidays are gaining popularity, leading to opportunities for businesses to capitalize on these events and create unique menu offerings for customers.
Industry Implications
1. Restaurant Industry - Restaurants have an opportunity to experiment with unique flavor combinations, creating new and exciting menu items to attract customers and stand out among competitors.
2. Beverage Industry - Beverage companies can experiment with seafood-infused beverages and limited-edition cocktails, creating unique and innovative products that appeal to customers looking for new and exciting drinking experiences.
3. Hospitality Industry - Hotels and other hospitality businesses can create special limited-edition cocktails to celebrate national food and drink holidays, providing a unique experience for guests and increasing brand visibility through social media and marketing campaigns.

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