Brujita Skincare is a Latina-owned and operated skincare brand founded by Leah Guerrero. With a background in holistic skincare, the founder was inspired to start the company after her many visits to Mexico city.
Based in Los Angeles, Brujita Skincare offers a range of holistic and eco-friendly products like The Essential Kit, a best-seller for beginners looking to create a more seamless and easy-to-follow routine. The kit includes three vegan skincare products -- a facial scrub cleanser, a Hydrosol toner and a moisturizing serum -- and can be customized to meet individual skin concerns and skin types like normal, oily, acne-prone and dry and mature.
In addition to its vegan-friendly, holistic product, Brujita Skincare encourages consumers to take a custom skincare quiz on its website, ensuring its products are a fit for varying concerns.
Latina-Centric Skincare Kits
Brujita Skincare's Essential Kit Consists of Three Key Products
Trend Themes
1. Customized Skincare - There is an opportunity to disrupt the skincare industry by offering personalized skincare solutions tailored to individual skin concerns and types.
2. Holistic Skincare - The trend towards holistic skincare presents opportunities for innovative brands that prioritize natural ingredients and eco-friendly practices.
3. Ethnic-centric Skincare - There is a demand for ethnic-focused skincare products that cater to specific needs and preferences of diverse communities.
Industry Implications
1. Personal Care - Disruptive innovation can be explored in the personal care industry by developing customized skincare products and routines.
2. Natural and Organic - The natural and organic industry can capitalize on the trend towards holistic skincare by offering eco-friendly products with natural ingredients.
3. Diversity and Inclusion - Brands that focus on ethnic-centric skincare can disrupt the beauty industry by providing products that cater to the specific needs of diverse communities.