Bruet is a unique line of scented oils that are specifically designed to enhance and elevate the art of drinking coffee. The elegant oils are packaged and designed by Joseph Gonzalez.
Since the Bruet oils are so unique, the packaging had to parallel the brand. Each oil is contained in a small tube-like capsule. The sleek black tubes are then held in the oil rack that resembles an elegant scientific lab rack. When the oils are being used, they are drizzled into the lid of a coffeepot-shaped diffuser.
The adorable set of oils and the diffuser creates an aesthetically pleasing visual display. In addition, the oils are made to elevate the act of coffee drinking by pairing scents with coffee flavors. The flavors that pair together are specifically designed to reach key sensory triggers with the nose.
Coffeepot-Shaped Oil Burners
The Bruet Oil Burner & Oils are Designed to Enhance Coffee Breaks
Trend Themes
1. Artistic Packaging - Disruptive innovation opportunities lie in creating unique and visually appealing packaging designs for consumer products like scented oils.
2. Multi-sensory Experience - There is potential for disruptive innovation in developing products that combine different sensory elements to enhance the overall customer experience, like pairing scents with flavors.
3. Elevating Everyday Rituals - Opportunities for disruptive innovation exist in creating products that transform mundane activities, such as drinking coffee, into more enjoyable and elevated experiences.
Industry Implications
1. Packaging Design - The packaging design industry can explore opportunities to create unique and visually appealing packaging for various consumer products, like scented oils.
2. Fragrance and Aromatherapy - The fragrance and aromatherapy industry can leverage the concept of pairing scents with specific experiences, like coffee drinking, to create innovative products that enhance sensory experiences.
3. Coffee Accessories - The coffee accessories industry can explore the development of innovative tools and products, like coffee pot-shaped diffusers, that elevate the act of coffee drinking and create a unique visual display.