There is an extensive collection of fashion for dogs, but Bruce Weber has taken pooch jackets to another level. Known as a photographer, Weber custom made these Moncler coats for several of his Golden Retrievers for the Fall/Winter collection.
For some reason, I don't think dogs need coats. Don't you think the pooches look a little hot in their stylish Moncler coats?
Implications - Dog lovers will purchase products for their pets because they have a strong emotional attachment to their animals. These consumers treat their dogs as if they are humans because of the companionship and unconditional love their pet offers them. Therefore, they are willing to purchase products that humanize their pets.
Puffy Coats for Pooches
Bruce Weber Makes Moncler Coats for His Dogs
Trend Themes
1. Fashion-for-dogs - The extensive collection of fashion for dogs presents the opportunity for disruptive innovation in the pet apparel industry.
2. Humanizing-pets - The trend of treating pets as humans creates disruptive innovation opportunities in the pet product market.
3. Emotional-attachment-to-pets - Consumers' strong emotional attachment to their pets drives disruptive innovations in the pet industry.
Industry Implications
1. Pet-apparel - The pet apparel industry can seize the disruptive innovation opportunity presented by the fashion-for-dogs trend.
2. Pet-product - The trend of humanizing pets opens up disruptive innovation opportunities in the pet product industry.
3. Pet-industry - The strong emotional attachment that consumers have with their pets creates disruptive innovation prospects in the pet industry.