If brownies are your dessert of choice, you'll want to head over to Baskin-Robbins to sample the chain's new Brownie Bar Mashup flavor. Made with two different kinds of brownies, this new flavor will leave you craving a scoop of ice cream—even in the middle of winter.
Brownie Bar Mashup is Baskin-Robbins' January Flavor of the Month. The new flavor consists of a buttery cake-flavored ice cream base, packed with both chocolate brownies and blondies. If that weren't enough, the ice cream is also studded with extra chocolate chips.
For those looking for something a little bit more fruity, the chain is also rolling out a sweet Valentine's Day-themed flavor called Love Potion #31.
Double Brownie Ice Creams
Baskin-Robbins' Brownie Bar Mashup Flavor Features Two Kinds of Brownies
Trend Themes
1. Brownie-mixed Flavors - Mixing two different types of brownies in frozen desserts is a disruptive innovation opportunity.
2. Special-event-themed Flavors - Creating specials flavors for events such as Valentine’s Day is a disruptive innovation opportunity.
3. Ice Cream-add in Combinations - Experimenting with add in combinations such as chocolate chips is a disruptive innovation opportunity.
Industry Implications
1. Ice Cream Industry - Innovation in frozen desserts can lead to new flavors and combinations to attract customers.
2. Dessert Industry - More innovation in dessert flavors and combinations can lead to new unique products.
3. Food Industry - Innovation in food combinations can lead to new unique products that can cater to different tastes.