Benefit Cosmetics offers a range of brow and beauty products for cosmetic fans, but it will now be launching GlastonBrow as a drive-thru service center.
True to its name, GlastonBrow will be stationed on the way to the Glastonbury Festival, offering a range of free products and services from Benefit, including eyebrow waxing. The placement of this drive-thru will be set up as a stop on the way to the festival, with music and more to distract from the discomfort of traffic on the way.
At the pop-up drive-thru, those who pull up to the window will be able to order off of a menu that offers a variety of takeaway gifts that have the potential to be put to good use at the festival.
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
Trend Themes
1. Beauty Drive-thrus - Drive-thru services for beauty and cosmetic products and services.
2. Festival-driven Products and Services - Products and services specifically created for use at festivals or events.
3. Convenience-driven Services - Services that prioritize convenience for the customer, such as drive-thrus or quick service locations.
Industry Implications
1. Beauty and Cosmetics - Companies within the beauty and cosmetics industry can explore drive-thru or quick-service options to increase convenience and accessibility for customers.
2. Event and Festival Services - Companies that specialize in event planning or provide products and services for festivals can create offerings specifically tailored for festival-goers.
3. Fast Food and Quick-service Restaurants - Fast food and quick-service restaurants can experiment with drive-thru options for more than just food, such as offering retail or cosmetic services as well.