Growing fresh foods indoors has become a more popular procedure for consumers who live in urban areas to help offset their need for store-bought varieties, which is something the 'Brot' light has been designed with in mind.
Created by the Benditas Studio, the light features a terra-cotta vessel design that can be hung just about anywhere to keep greenery on hand for your favorite recipes or as a garnish. This makes it especially desirable as a lighting solution over a dining room table to let diners simply snip their own greens as desired for the various types of fare being offered.
The 'Brot' light will also provide direct or ambient lighting to infuse a naturalistic aesthetic into any living space.
Greenery-Growing Hanging Lights
The 'Brot' Light Keeps Fresh Herbs or Sprouts on Hand for Recipes
Trend Themes
1. Indoor Agriculture - With the rise of urbanization, consumers are looking for innovative solutions to grow their own fresh foods indoors, which presents opportunities for urban agriculture startups.
2. Multifunctional Design - The 'Brot' light's dual-use design - as both a lighting solution and a planter - is an example of how multifunctional products can cater to urban consumers' limited space constraints.
3. Sustainable Living - Consumers' growing interest in sustainable living and reducing their environmental footprint is driving demand for eco-friendly products like the 'Brot' light, which can reduce reliance on store-bought varieties and lower food waste.
Industry Implications
1. Indoor Farming - Indoor farming companies can capitalize on the need for consumers to grow their own fresh foods indoors and can also explore the potential for vertical farming systems to maximize space usage.
2. Home Decor - Home decor companies can incorporate multifunctional design elements into their products to cater to urban consumers' space-saving needs and preferences.
3. Sustainable Design - Sustainable design companies can develop more eco-friendly products that align with consumers' growing interest in reducing their environmental impact, such as the 'Brot' light's eco-friendly and minimalistic design.