The Brooks Brothers x MagnaReady collection brings patented adaptive technology to America’s longest-established apparel brand, introducing the first-ever adaptive shirt to be released by Brooks Brothers. The Brooks Brothers iconic Button Down Collar Shirt is enhanced with MagnaReady’s patented adaptive technology with magnetized closures to simplify the experience of getting dressed.
Maura Horton, MagnaReady Inventor and Founder, says, "This collaboration was inspired years ago when the Museum of Modern Art curated an exhibit titled ‘Items: Is Fashion Modern?’ MagnaReady was displayed next to a Brooks Brothers shirt, as a modern take on a classic silhouette worn by countless celebrities, presidents, and notable personalities."
The Brooks Brothers x MagnaReady offers all the features people have come to know and love, such as machine washability and a timeless fusion of comfort and classic style.
Adaptive Button-Down Shirts
Brooks Brothers x MagnaReady Shirts Feature Magnetized Closures
Trend Themes
1. Adaptive Technology - The collaboration showcases the integration of MagnaReady's adaptive technology with magnetized closures into Brooks Brothers' iconic button-down shirts, offering a modern twist on a classic silhouette.
2. Simplifying Dressing Experience - The inclusion of magnetized closures in the Brooks Brothers x MagnaReady shirts streamlines the process of getting dressed, providing a convenient and accessible solution.
3. Comfortable and Stylish Fusion - The collection combines the timeless fusion of comfort and classic style that Brooks Brothers is known for, with the innovative adaptive technology of MagnaReady, creating versatile and fashionable shirts.
Industry Implications
1. Apparel - The collaboration between Brooks Brothers and MagnaReady represents a seamless integration of adaptive technology into the apparel industry, enhancing functionality and accessibility in clothing.
2. Fashion - The Brooks Brothers x MagnaReady collection introduces a modern twist to fashion by incorporating magnetized closures into classic button-down shirts, catering to customers looking for innovative wardrobe options.
3. Technology - MagnaReady's patented adaptive technology with magnetized closures highlights the ongoing technological advancements in the fashion industry, creating new opportunities for innovation and market disruption.