The Brooks Brothers Black Fleece collection for Summer 2013 is a collection that is full of print, but keeps to a preppy collegiate style. The collection is called Extreme Ivy, and this title perfectly fits the smart tailored pieces of the collection that are brought to life with unrestrained use of color and pattern.
The line includes shorts, suits, ties, blazers and trenches. While some of the looks use traditional check pattern from top to bottom, designer Thom Browne also brings in some neutral options for those who would prefer not to stand out quite as much. Seersucker fabric also makes an appearance in the collection.
Whether you are heading to the Hamptons, or are aspiring to one day, the Brooks Brothers Black Fleece Extreme Ivy collection is the right fit.
Pattern-Loaded Apparel
Brooks Brothers Black Fleece Makes the Extreme Ivy' Collection
Trend Themes
1. Print-focused Apparel - Apparel designers can explore using prints throughout an entire collection, like Brooks Brothers Black Fleece, to add uniqueness and character to their designs.
2. Bold Color Usage - Designers can incorporate bright and contrasting colors, like those in the Extreme Ivy collection, to make their pieces stand out and attract attention.
3. Mixing Traditional and Contemporary Elements - Apparel companies can incorporate traditional patterns and fabrics with modern designs and elements, as seen in the Extreme Ivy collection, to create unique clothing that can appeal to a wider audience.
Industry Implications
1. Fashion - Fashion brands can utilize print-focused apparel, bold color usage, and mixing traditional and contemporary elements to create fashion-forward collections that appeal to a wider audience.
2. Textile - Textile companies can explore creating unique fabrics and prints like those featured in the Extreme Ivy collection to sell to fashion brands and designers for use in their apparel.
3. Retail - Retail companies can stock their stores with print-heavy and bold-colored clothing options to stand out and attract customers who are looking for unique and eye-catching clothing items.