New York City continues to embrace its new basketball team, as Just Don releases a new Brooklyn Nets snapback at Kith NYC.
Since bringing Jay-z into the fold in New Jersey (and now Brooklyn,) the Nets have become a fashionable brand once again and this snapback is another example of this. Just Don takes the plain Brooklyn Nets typeface and adds a python skin to the hat's brim and rear strap. The bottom of the hat's brim is smooth leather.
The question is: python skin or not, would you pay $400 for a single hat? Just Don and Kith are betting a few people will, but also only created limited numbers of this Brooklyn Nets snapback. This hat is meant to be an exclusive item, representing urban luxury.
Python Skinned Snapbacks
Just Don Recently Released a Special Edition Brooklyn Nets Snapback
Trend Themes
1. Luxury Sports Merchandise - As seen in the python skinned Brooklyn Nets snapback, luxury sports merchandise is becoming a trend that caters to exclusive markets, creating opportunities for fashion houses and sports brands to collaborate on high-end products.
2. Exclusivity and Limited Editions - The limited quantities of the python skinned snapback aligns with a trend towards exclusivity, creating space for designers and manufacturers to create limited edition collections that cater to a niche market.
3. Innovative Material Use - The use of python skin in the Brooklyn Nets snapback presents opportunities for other fashion brands and sports merchandise companies to innovate with unique materials, creating desirable, on-trend products.
Industry Implications
1. Fashion and Apparel - High-end fashion brands and sportswear companies have an opportunity to collaborate on exclusive merchandise offerings by combining sports teams' branding with high-end materials and designs.
2. Sports Merchandise - Sports merchandise brands can capitalize on the demand for luxury advertisements and limited edition offerings by partnering with fashion designers and incorporating innovative, high-quality materials.
3. Experiential Retail - Selling the python skinned snapback at exclusive retail locations, like Kith NYC, highlights the growing trend of experiential retail in the fashion and apparel industry, which provides unique shopping experiences, rather than just purchasing a product.