Williamsburg's Brooklyn Brewery recently signed a deal to turn the Brooklyn Navy Yard into a site of a new rooftop beer garden. Following the lead of other cities, the new drinking establishment will help to reinvigorate one of New York's industrial areas.
Along with a retail shop, bakery and shipping center, the Brooklyn Navy Yard will soon be home to a 75,000-square-foot brewery and rooftop bar. The brewery will be located on the ground-floor of a newly renovated building, close to the company's Barrel Aging Facility. Although Brooklyn Brewery will continue producing beer at its original location, the Navy Yard outpost will act as a new attraction for residents the area.
The move demonstrates how businesses such as breweries can help to transform neighborhoods once reserved for industrial purposes.
Rooftop Beer Gardens
The Brooklyn Navy Yard is Set to Become a Culinary Hot Spot
Trend Themes
1. Rooftop Beer Gardens - Creating unique rooftop beer gardens in urban areas can attract customers and transform industrial neighborhoods.
2. Urban Redevelopment - Redeveloping industrial areas into culinary hot spots and leisure destinations, like the Brooklyn Navy Yard, can revitalize communities.
3. Brewery Tourism - Establishing brewery locations with attractions, such as rooftop bars, can create new tourist destinations and boost local economies.
Industry Implications
1. Craft Beer - Craft breweries can leverage the popularity of rooftop beer gardens to expand their brands and attract new customers.
2. Hospitality - The hospitality industry can benefit from transforming industrial areas into culinary hot spots and creating unique venues like rooftop beer gardens.
3. Urban Development - Urban developers can find opportunities to convert underutilized industrial spaces into attractive destinations, such as rooftop beer gardens.