British imprint Barbour works in collaboration with one of the nation's largest bike manufacturers Brompton Bicycle on a new collaborative collection together. The two highlights British design above all else and delivers a range of jackets, tees, bags, and of course, a bicycle as well. The theme highlights the idea of an urban cyclist, prepared with safety cues such as reflective design and functional features that are ready for lifestyle cycling as well.
CEO of Brompton Bicycle Will Butler-Adams states that "The new collection combines the best of Brompton and Barbour drawing on a shared heritage in British manufacturing, design and making products with real purpose; the collaboration celebrates everyday journeys, on and off the Brompton folding bike,"
British Bicycle Apparel Collections
Barbour Joins Brompton Bicycle on a New Joint Collection
Trend Themes
1. Collaborative Fashion Collections - There is an opportunity for fashion brands to collaborate with other established companies and create collections that highlight shared values and purposes.
2. Urban Cycling Gear - With the rise of urban cycling and the need for functional yet stylish gear, there is a market for companies to innovate and create gear that is both safe and fashionable.
3. Reflective Design and Safety Features - As safety becomes a growing concern for urban cyclists, there is potential for companies to innovate and create more effective reflective designs and safety features for cycling gear.
Industry Implications
1. Fashion Industry - The fashion industry can explore partnerships with companies outside of traditional fashion to create unique collections that speak to shared values and purposes.
2. Cycling Industry - The cycling industry should focus on creating gear that is functional, safe, and stylish to accommodate the rising trend of urban cycling.
3. Safety and Reflective Gear Industry - There is a potential for companies to focus specifically on the creation of innovative safety and reflective gear designed for urban cyclists.