Brogamats is a company that manufactures yoga products for dudes (as well as ladies).
According to the website, "Brogamats was founded on the belief that yoga practitioners defy simple categorization, and include people of all walks of life, all genders, all Lululemon budgets and all levels of earthy pretentiousness." In other words, don't paint all yogis with the same brush!
The offerings range from the Yoga Joes (G.I. Joe figures posing in everything from the lotus position to downward dog) to yoga bags printed to resemble an extra-large burrito, log of wood or archery set. They also design yoga mats that are larger, thicker and grippier for dudes who find it hard to practice yoga on the fairly standardized single-size mats out there.
Yogi Action Figures
Brogamats Designs Quirky Yoga Products for Men and Women
Trend Themes
1. Quirky Yoga Products - Opportunity for companies to create unique and unconventional yoga products that cater to specific niche markets.
2. Inclusive Yoga Practitioners - Potential for businesses to target a diverse range of yoga practitioners and create products that cater to different genders, budgets, and preferences.
3. Specialized Yoga Mats - Disruptive innovation opportunity in designing larger, thicker, and more grip-focused yoga mats to meet the specific needs of male yoga practitioners.
Industry Implications
1. Yoga Product Manufacturing - Industry can explore the production of customized and unconventional yoga products that appeal to a broader range of consumers.
2. Gender-inclusive Fitness Gear - Opportunity for fitness industries to develop gender-inclusive products and equipment tailored for different workout preferences.
3. Sports Equipment Manufacturing - Potential for companies to create specialized yoga mats that offer enhanced features and target a specific segment of the market.