The 'Broga Book' by conceptual artist Hannah Rothstein is a yoga guide for young men. While some men think that yoga doesn't jive with their carefully crafted bro image, this book seeks to prove just how powerful a mid-day stretch can be.
The Broga Book, which is due out this June, is a yoga guide for young bros who are interested in achieving mindfulness. The book details many basic yoga poses with a humorous, bro-inspired twist. Poses such as the Manchild and the Reverse Weekend Warrior are designed to provide a lighthearted introduction to the ancient practice. As the book's description reads: " this is a roadmap to extra-sensory dude-ception, a state of mind in which one lives by the four facets of the bro-being: sports & fitness, partying, girls, and living large."
Manly Yoga Guides
The 'Broga Book' Helps Young Men Achieve Mindfulness
Trend Themes
1. Manly Yoga - The rise of yoga practices tailored specifically for men, challenging traditional perceptions and appealing to a wider audience of young males.
2. Mindfulness for Bros - A growing trend of young men seeking mindfulness and self-care through activities like yoga, embracing a more balanced and holistic approach to life.
3. Humor-infused Yoga - The emergence of yoga guides and classes that incorporate humor and a lighthearted approach, making the practice more accessible and enjoyable for men.
Industry Implications
1. Fitness and Wellness - Opportunity for fitness and wellness businesses to create specialized yoga programs and products tailored to the needs and interests of young men.
2. Publishing - Publishing companies can tap into the demand for yoga guides catering to a male audience, providing informative and entertaining content through books, ebooks, and online platforms.
3. Sports and Lifestyle Apparel - The rise of broga and the interest in manly yoga presents an opportunity for sports and lifestyle apparel brands to design and market yoga clothing and accessories that cater to young men.