The Brixton Brewery YES, WE CANS campaign is being run by the brand in the UK in response to the upcoming election and the new regulation regarding voter ID requirements. The campaign, created in partnership with T-Dawg, came about given research that came to light regarding one in 10 British people not having a photo ID required to cast their vote and helps to raise awareness around the issue. The campaign declares that around 11-million people in the UK don't have a valid drivers license or passport, which could cause disruptions to voter turnout during the upcoming elections.
Co-Founder Xochitl Benjamin spoke on the Brixton Brewery YES, WE CANS campaign saying, "We believe every voter matters and every vote counts! No vote is no voice and the new regulations must be more clearly communicated because our research shows people simply aren’t aware of the changes around photo ID. In the spirit of everything that makes Brixton unique, we’re stepping in to raise awareness."
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Trend Themes
1. Voter ID Awareness - Opportunities for businesses to raise awareness around voter ID requirements and encourage voting.
2. Socially Responsible Campaigns - Opportunities for businesses to create and promote campaigns that promote social responsibility and civic engagement.
3. Data-driven Insights - Opportunities for businesses to use data-driven insights to identify issues and develop targeted campaigns to address them.
Industry Implications
1. Beverage - Beverage companies can promote social responsibility by creating campaigns around voting and civic engagement.
2. Marketing - Marketing firms can help businesses create and promote socially responsible campaigns that encourage civic engagement.
3. Data Analytics - Data analytic firms can help businesses identify issues like low voter turnout and develop targeted campaigns to address them.