I’m no wine expert, so when it comes to buying it I sometimes feel lost in the dark. Now, with the Brixr tasting packs, every amateur wine drinker will know what tastes good and what doesn’t. The Brixr tasting packs from San Francisco-based Brixr are the wine version of tryvertising—and they also make for a unique holiday gift.
Designed specifically for sampling, the Brixr tasting packs are offered in two different packs—the 2008 Pinot Noir Holiday Tasting Pack and the Napa Cabernet Holiday Tasting Pack. Each pack includes four 50ml bottles of boutique wines and an online video tasting guide.
Now I wonder what foods or drinks will be tryvertised next?
Spirits Sampling Kits
Brixr Tasting Packs are Perfect for Unsavvy Wine Drinkers
Trend Themes
1. Wine Tasting Kits - Wine tasting kits designed for sampling and education are becoming increasingly popular among amateur wine drinkers and present an opportunity for boutique wineries to increase their exposure and sales.
2. Tryvertising - Tryvertising, or product sampling, is a growing trend in the food and beverage industry and presents an opportunity for companies to increase product exposure and customer loyalty.
3. Online Tasting Guides - Online tasting guides, such as those included in the Brixr tasting packs, are a disruptive innovation that enhances the customer experience and presents an opportunity for companies to differentiate themselves from competitors.
Industry Implications
1. Wine Industry - The wine industry can leverage the trend of wine tasting kits to increase exposure of their boutique wines and engage with amateur wine enthusiasts.
2. Food and Beverage Industry - The trend of tryvertising presents an opportunity for companies in the food and beverage industry to increase product exposure and customer loyalty through product sampling.
3. E-commerce Industry - The trend of online tasting guides presents an opportunity for e-commerce companies to enhance the customer experience and differentiate themselves from competitors by offering educational resources.