adidas Spezial launches its latest collection designed for the Spring/Summer 2020 season with inspiration drawn from the historic line of British Soul. The collection features a selection of footwear, accessories, and apparel options that honor the lineage of the UK influence. The designs are curated by Gary Aspden, who is a designer and brand consultant at adidas Spezial.
The outerwear designs this season are spotlighted by the Standish Anorak in Ash Blue and the Holbeck Jacket in Spice Yellow. Additionally, some items from the FW19 make a reappearance including the knitted Newsam long sleeve polo shirt, arriving in a short sleeve option this time around. Another familiar design is the Pleckgate Tracksuit that is from the SS17 collection
British Soul-Inspired Sportswear
adidas Spezial Launches a Collection for the SS20 Season
Trend Themes
1. British Soul-inspired Sportswear - Opportunity for other sportswear brands to explore the historical and cultural influences of various geographic regions when designing collections.
2. Seasonal Collections - Opportunity for retailers and designers to create sportswear collections that align with the seasons to meet consumer demands.
3. Recurring Designs - Opportunity for designers to incorporate successful past designs into new collections to promote brand identity and customer loyalty.
Industry Implications
1. Sportswear - Sportswear industry can look at drawing inspirations from cultural and historical influences of various geographic regions.
2. Fashion - Fashion industry can explore seasonal collections for increasing consumer demands.
3. Retail - Retail industry can incorporate recurring designs from past collections to promote customer loyalty and brand identity.