British fashion mogul and designer Alexa Chung recently introduced her third collection of British-inspired fashion; it consists of pieces that range from feminine lined dresses, oversized pieces, chunky boots, corduroys and simple t-shirts. The collection is named 'Fantastic,' and is said to pay an homage to the "90s music scene," by taking inspiration from old school British pop music and the bright culture of Britain. Some of the names that Alexa Chung had in mind when creating the series include Blur, Suede and Oasis. Each of these artists played large roles during the time of rebellion in the 90s.
Chung states, "it's important for me to create something both timeless and timely. This collection embodies Britpop and translates that creative spirit into silhouettes for the current generation. For want of a better word, it's fantastic." The British-inspired fashion collection encourages adaptability, as every piece is crafted to be versatile. In a more sport-inspired perspective, Chung includes pieces such as sweaters and hoodies. For a more feminine take, consumers can express themselves with pieces such as mini skirts, dresses and silk tops.
Old-School British Apparel
Designer Alexa Chung Introduced a Range of British-Inspired Fashion
Trend Themes
1. British-inspired Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials and production methods to create British-inspired fashion with a modern twist.
2. 90s Music Scene - Disruptive innovation opportunity: Incorporate technology-driven experiences, such as augmented reality, to enhance the connection between fashion and the 90s music scene.
3. Versatile Fashion - Disruptive innovation opportunity: Develop a customizable fashion platform that allows consumers to mix and match pieces from the collection to create unique looks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable fashion practices throughout the supply chain and explore new ways to engage consumers in the design process.
2. Music Streaming - Disruptive innovation opportunity: Collaborate with music streaming platforms to curate playlists inspired by the 90s music scene and promote the collection to a wider audience.
3. Augmented Reality - Disruptive innovation opportunity: Develop an augmented reality app that allows users to virtually try on the British-inspired fashion collection and purchase directly from their mobile devices.