Despite the aircraft industry being hit hard by the economic downturn, British Airways is taking a stab at something that hasn’t yet been proven a viable business concept: all-business class services at lofty prices.
British Airways’ luxury, business-class-only flights will travel from London to New York with return fares starting at a whopping $3,172 USD. But British Airways is confident in the success of this new endeavour. Its inflight Internet service alone is a major attraction for corporate jetsetters.
Douglas McNeill, an aviation analyst at Blue Oar Securities, comments, "The pioneers such as Silverjet showed there is a market. They blazed the trail but it may be that those that come later and are better capitalized that make it work."
All-Business Class Flights
British Airways Business-Only Service Jumps Tough Market
Trend Themes
1. All-business Class Flights - Disruptive innovation opportunity: Opportunities for airlines to create luxurious, business-class-only flights with premium amenities to cater to high-end corporate travelers.
2. Inflight Internet Services - Disruptive innovation opportunity: Development and improvement of high-speed, reliable internet services on flights to meet the growing demand of corporate travelers who require seamless connectivity during travel.
3. Luxury Travel Market - Disruptive innovation opportunity: Increasing demand for luxury travel experiences presents opportunities for companies to create unique, high-end travel services specifically targeting affluent customers.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Airlines can explore the all-business class flights concept to provide premium travel experiences, by offering exclusive services and amenities for high-paying customers.
2. Telecommunications - Disruptive innovation opportunity: Telecommunications companies can collaborate with airlines to develop and enhance in-flight internet services, providing seamless connectivity for business travelers.
3. Hospitality and Tourism - Disruptive innovation opportunity: The luxury travel market presents opportunities for the hospitality and tourism industry to create tailored, high-end travel experiences that cater to the needs and preferences of affluent customers.