As its name suggests, 'BRIPS' is a hybrid product that combines a traditional Russian bread snack with the easy-to-shape of a potato chip.
The bread chips are made with rye bread, sunflower oil and the appropriate herbs and spices to create five flavors: Cured Bacon, Roasted Garlic, Sea Salt, Sour Cream, Roasted Onion and Thai Sweet Chili. In all, BRIPS are made without MSG, artificial flavors and artificial colors.
For many consumers, bread is a comfort food that can be difficult to reduce one's intake of, yet these bite-sized bread snacks have the potential to help with moderation. The all-new snacks have the potential to be eaten on their own straight out of the bag or served with a variety of spreads or dips, much like the classic tortilla chip.
Bread-Shaped Crisps
'BRIPS' Introduces a Traditional Russian Bread Snack in the Shape of Chips
Trend Themes
1. Hybrid Snacks - The combination of traditional food items with popular snack formats offers disruptive innovation opportunities in the snack industry.
2. Health-conscious Alternatives - The development of bread-shaped crisps without artificial flavors and colors taps into the growing demand for healthier snack options.
3. Versatile Snack Options - The ability to eat the bread chips alone or pair them with spreads or dips presents opportunities for innovative snacking experiences.
Industry Implications
1. Snack Industry - The creation of hybrid snacks can revolutionize the snack industry by enticing consumers with unique and flavorful experiences.
2. Food Manufacturing - Manufacturers in the food industry can explore the production of healthier alternatives to traditional snacks, catering to health-conscious consumers.
3. Food Service - Restaurants and food service providers can incorporate bread-shaped crisps into their menu offerings, providing versatile and creative snack options.