M-61's newly launched Vitablast C 20% Cream is touted as the brand's most powerful brightening face cream yet. The skincare product has been in the works for two years, as the brand experimented with different forms of Vitamin C and settled on a stabilized version that boasts superior skin absorption.
The advanced face cream is useful not just for its brightening benefits but also its capacity to support the production of collagen, even out the skin tone, diminish dark spots and provide protection from environmental stressors. The radiance-boosting face cream is free from synthetic fragrances and dyes, and also includes ingredients like licorice, sea buckthorn, apple, watermelon rind and lentil extracts.
Radiance-Boosting Vitamin Creams
M-61's Brightening Face Cream Boasts 20% Stabilized Vitamin C
Trend Themes
1. Vitamin C Skincare - The trend of incorporating vitamin C into skincare products offers disruptive innovation opportunities in the beauty industry.
2. Brightening Face Creams - The demand for brightening face creams that enhance radiance and even out skin tone presents disruptive innovation opportunities in the skincare market.
3. Clean Beauty - The clean beauty movement, exemplified by the absence of synthetic fragrances and dyes in products like M-61's Vitamin C Cream, opens up disruptive innovation opportunities in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of incorporating vitamin C into skincare products by developing innovative and effective brightening face creams.
2. Skincare - The skincare industry has the potential to create disruptive innovations by developing clean and effective vitamin C-based products that promote radiance and protect the skin from environmental stressors.
3. Natural Ingredients - The natural ingredients industry can benefit from the clean beauty movement by producing organic extracts that enhance the effectiveness of vitamin C creams and other skincare products.