Gap is one of the many company's that's marketing its content towards Pride with the return of the 2017 Wear Your Pride Campaign, which features an inclusive ad titled 'Bridge the Gap.'
This light and airy ad features celebrities, models, musicians and influencers dancing and singing to Boney M's 1970 disco track, 'Sunny.' Each personality -- including musician Wiz Khalifa, actress Christie Brinkley, and transgender model Casil McArthur -- is wearing Gap's basic white shirt and a pair of blue jeans. The director of the ad said "The Gap basic white t-shirt for me is a blank canvas -- eternally versatile. It can be worn by anyone regardless of age, gender, or personal style" The timeless look is representative of classic Americana, and paints a picture of an American dream that's inclusive of race, gender and sexuality.
Gap is mobilizing pop culture icons to spread its messages of inclusiveness in celebration of Pride 2017.
Celebrity-Studded Pride Commercials
Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad
Trend Themes
1. Inclusive Advertising - Companies are increasingly utilizing inclusive messaging and diverse representation in their advertising campaigns, catering to the growing demand for representation and socially conscious messaging.
2. Celebrity Endorsement - Brands are leveraging the influence and reach of celebrities to promote their products and services, particularly in the realm of social justice and political issues.
3. Pride Marketing - Companies are targeting the LGBTQ+ market through pride-themed marketing campaigns, acknowledging the increasing buying power and influence of this demographic.
Industry Implications
1. Fashion - The fashion industry can benefit from inclusive messaging and celebrity endorsements to promote diversity and representation in their products and brand messaging.
2. Entertainment - The entertainment industry has a unique opportunity to promote inclusive messaging through celebrity endorsement and inclusion of diverse characters and storylines in their media content.
3. Advertising - The advertising industry can leverage inclusive messaging and diverse representation to promote socially conscious branding and increase engagement with diverse audiences.