Breckenridge Brewery strikes back against the wave of ridiculous beer marketing strategies with its latest 16-second spot titled "If You Touch it and it's Cold, Then it's Cold." The ad takes aim at temperature-sensitive packaging, most recently seen with the cold-activated bottles and cans from Coors Light and Busch Light. These temperature-sensitive bottles change colors when the beer is chilled properly -- a gimmick that the Colorado brewery is taking a stand against.
The Breckenridge Brewery ad proclaims the brand's "proprietary cold activation system." Just touch the side of the beer; if the bottle is cold, the beer inside is also cold. This satirical ad spot has won the favor of the YouTube community; commenter Oberlepa wrote, "I love it when BS technology is called out."
Satirical Beer Ads
Breckenridge Brewery Says "If You Touch it and it's Cold, Then it's Cold"
Trend Themes
1. Skeptical Advertising - Brands are adopting skeptical and satirical advertising methods to target gimmicky marketing strategies.
2. Proprietary Technology - Companies are developing unique and proprietary technology systems to make their products stand out in the market.
3. Anti-packaging - Anti-packaging initiatives and campaigns are beginning to emerge as companies look to push back against wasteful and unnecessary packaging trends.
Industry Implications
1. Beverage Industry - The beverage industry is ripe for disruption as brands push the limits of packaging and marketing gimmicks.
2. Technology Industry - The technology industry has an opportunity to develop unique solutions to combat wasteful and unnecessary packaging trends.
3. Marketing Industry - The marketing industry will need to adapt to the growing trend of skeptical and satirical advertising techniques as consumers become increasingly wary of gimmicky marketing strategies.