Kraft Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O Layers, available via the source link, involving nothing more than pink Jell-O powder and frozen Cool Whip Whipped Topping. And, of course, for those watching their waist lines, they also provided a lower calorie version.
The campaign is in support of the Canadian Breast Cancer Society, and offers links to more health information and an option to make a donation to the organization.
Pink For Breast Cancer
Jell-O & CoolWhip Get Krafty
Trend Themes
1. Breast Cancer Awareness - Incorporate the promotion of breast cancer awareness into products or services.
2. Cause Marketing - Collaborate with organizations or charities to promote a cause and raise funds.
3. Healthy Alternatives - Develop lower calorie or healthier versions of popular products or recipes.
Industry Implications
1. Food and Beverage - Explore opportunities to create pink-themed products or campaigns in the food and beverage industry.
2. Nonprofit Organizations - Partner with nonprofit organizations to raise awareness and funds through cause marketing.
3. Health and Wellness - Cater to health-conscious consumers by offering healthier alternatives in the health and wellness industry.