Kraft Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O Layers, available via the source link, involving nothing more than pink Jell-O powder and frozen Cool Whip Whipped Topping. And, of course, for those watching their waist lines, they also provided a lower calorie version.
The campaign is in support of the Canadian Breast Cancer Society, and offers links to more health information and an option to make a donation to the organization.
Pink For Breast Cancer
Jell-O & CoolWhip Get Krafty
Trend Themes
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Breast Cancer Awareness — Incorporate the promotion of breast cancer awareness into products or services.
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Cause Marketing — Collaborate with organizations or charities to promote a cause and raise funds.
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Healthy Alternatives — Develop lower calorie or healthier versions of popular products or recipes.
Industry Implications
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Food and Beverage — Explore opportunities to create pink-themed products or campaigns in the food and beverage industry.
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Nonprofit Organizations — Partner with nonprofit organizations to raise awareness and funds through cause marketing.
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Health and Wellness — Cater to health-conscious consumers by offering healthier alternatives in the health and wellness industry.