Valentine's Day is just around the corner and Rihanna‘s Savage x Fenty brand has the holiday covered with its new Breakin’ Hearts collection.
The new Breakin’ Hearts collection is a range of lingerie, sleepwear, and activewear created specifically for the Valentine's Day season. Some of the standout pieces from the collection include bold red bra and brief sets, bright red satin pajamas, a cropped hoddies in a Bubble Pink hue, high-waisted leggings in a 'Purple Mist Love Dizzy' print, and mesh cropped tanks with tiny heart motifs. And like most other Savage x Fenty pieces, the items in the Breakin’ Hearts collection come in sizes ranging from XS to 4X with pieces for both men and women.
The new Valentine's Day collection is available now from the Savage x Fenty’s website.
Bold Valentine's Day Collections
Savage x Fenty Launched a Breakin’ Hearts Collection for V-Day
Trend Themes
1. Valentine's Day Fashion Collections - The trend of launching bold and colorful fashion collections for Valentine's Day can be an opportunity for fashion brands to increase sales and engagement with customers.
2. Inclusive Sizing in Lingerie - The trend of offering inclusive sizing in lingerie, as seen in the Savage x Fenty collection, can disrupt the lingerie industry by catering to a wider range of customers and promoting body positivity.
3. Holiday-specific Collections - The trend of creating holiday-specific collections, like the Breakin' Hearts collection for Valentine's Day, can be a potential disruptive innovation for fashion brands in terms of increasing sales during holiday seasons.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the Valentine's Day season by launching bold and colorful collections, offering inclusive sizing, and creating holiday-specific collections to increase sales and engage customers.
2. Lingerie Industry - Lingerie brands can disrupt the industry by offering inclusive sizing and promoting body positivity through their collections, like the recent Savage x Fenty Breakin' Hearts collection.
3. Activewear Industry - Activewear brands can create Valentine's Day-specific collections, like the Breakin' Hearts collection, to increase sales and engage customers during the holiday season.