The Panera Bread Whole Grain Breakfast Wraps have bene introduced by the brand as a new offering for consumers that aims to expand on the existing menu to satisfy preferences for more options.
The new whole grain wraps can be chosen with the Maple Bacon, Egg & Cheese Wrap, Chipotle Chicken, Egg & Avocado Wrap and the Mediterranean Egg White Wrap. The nutritious wraps will help to put a more healthful spin on the sandwiches from the brand, which will speak to the rise in health-conscious consumers seeking convenient ways to fuel up when out of the house or on the run.
The Panera Bread Whole Grain Breakfast Wraps can be purchased from participating locations before 10:30am.
Whole Grain Morning Sandwiches
The Panera Bread Whole Grain Breakfast Wraps Come in Three Options
Trend Themes
1. Whole Grain Breakfast Wraps - Disruptive innovation opportunity: Develop customizable whole grain breakfast wraps to cater to health-conscious consumers seeking convenient and nutritious options.
2. Convenient and Healthful Fast Food - Disruptive innovation opportunity: Create a lineup of fast food options that prioritize health and nutrition without sacrificing convenience.
3. Expanding Breakfast Menus - Disruptive innovation opportunity: Introduce new breakfast options to existing menus to satisfy consumer demand for more variety and healthy choices.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Incorporate healthier and customizable breakfast options into fast food offerings to attract health-conscious consumers.
2. Cafes and Coffee Shops - Disruptive innovation opportunity: Expand breakfast menu offerings in cafes and coffee shops to include more nutritious and customizable options for on-the-go consumers.
3. Deli and Sandwich Shops - Disruptive innovation opportunity: Introduce whole grain breakfast sandwich options in deli and sandwich shops as a healthier alternative to traditional breakfast items.